Resume

Experience

DOWNLOAD CV

Feb'23- Present

MARKETING LEAD FOR MOMENTUM ONE ZERO

Queen's University Belfast

Belfast, Northern Ireland

United Kingdom

My roles and duties include

Spearheading strategic marketing initiatives at Momentum One Zero, significantly boosting its global presence and influence.
Managing key stakeholder relations, including coordination of business events and high-profile visits, boosting regional economic profiles and international ties.
Crafting high-quality briefing materials and managing online marketing & public relations strategies that aligned with organisational objectives and stakeholder expectations.

Jul'22- Jan'23

HEAD OF CONTENT ACQUISITION

Uplevyl

Headquarters in United States with operations in United Kingdom and India

My roles and duties include

Developing workflow strategies that will optimise content production and promotion
Conducting thorough content analysis and highlighting areas for improvement
Cross-collaborating with the engagement and operations teams to streamline workflow, improving efficiency and quality
Developing and overseeing an integrated content strategy that encompasses channel selection and focus, editorial governance, and metrics to be applied and aligned with the business’s overall objectives.

Jan'18 - Apr'22

DIGITAL STRATEGIST

& CO-FOUNDER

Socio Sketch Media

New Delhi/Hyderabad

India

Founded in New Delhi, the Digital Marketing Agency provides SMBs with comprehensive online marketing services.

Led a team of 5+ professionals who provided comprehensive digital marketing strategies and solutions.
Planned and executed marketing campaigns and activities
Significantly reduced clients' expenses by utilising innovative digital solutions to streamline operations
Increased conversion rates, reduced bounce rates, and improved ROI by monitoring analytics reports and making adjustments accordingly.
From strategy to execution, I negotiated, acquired, and managed 14 SMB accounts.

Nov'16 - Nov'17

DIGITAL MARKETING

STRATEGIST

2 Web Design

Saskatoon, Saskatchewan

Canada

Responsible for the hands-on management of all digital initiatives to ensure awareness and engagement of the company.

Along with:

Overseeing all the company's social media accounts; managing and improving online content,
Implementing SEO and Google Analytics;
Building an inbound marketing plan;
Measuring ROI and KPIs, and lastly, staying up-to-date with the latest technology and best practises

Education

2015 - 2016

BIRMINGHAM CITY

UNIVERSITY

Masters of Arts in Future Media

(Digital Marketing)

Birmingham, United Kingdom

The course gave me:

Ability to distil large sets of data into actionable results
Ability to combine vision with strong creativity and tactical execution
Excellent attention to detail
Strong project management skills with the ability to juggle multiple deadlines and competing priorities
Strong communication skills and the capability to effectively respond to questions from managers, colleagues, and customers

Professional & Technical Skillset

Entrepreneurial Mindset

Expertise in Adobe Photoshop & Illustrator

Proficiency in word, excel & ppt

Digital Planning & Analytics